As you may know, Plava Laguna is a company behind which there is a period of over half a century of successful business and continuous growth. From the very beginning, it has experienced a number of development stages and changes and today again the time has come to refresh our identity, aiming at the same time to continue promoting Poreč as a world famous tourist destination.
Thanks to its well preserved nature and rich cultural heritage, Poreč has grown into an attractive tourist destination. Therefore, we are refreshing our branding and from now on we will present our company to all our guests under the name - Laguna Poreč.
Moreover, following contemporary trends in tourism and considering the opinion of our guests, we are modernizing our corporate identity, so we present you our new logo where each color is representing the main aspects that guests are looking for during their holidays - beautiful nature, sun and clean sea.
Through our rebranding we are now also presenting our resorts as our sub brands, each of them with their own positioning to better target different market needs: Plava Laguna Resort offers complete relaxation and peaceful holidays within beautiful natural seaside environment while Zelena Laguna Resort offers great experiences and active holidays on beautiful beaches with stunning natural sceneries.
In relation to our facilities located in the northern area of Poreč, they are arranged under the name Materada Area for an easier organization; they will continue offering beautiful tended beaches for pleasant holidays at a gentle walking pace from Poreč town center.
Camping will continue having a clear positioning, offering freedom in beautiful native seaside nature with high quality service and infrastructure, and naturist possibilities.
We hope that this new step will help us to provide a clear brand architecture and modern image, and will help us to continue offering an excellent service and high quality offer to all our guests.